Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Publication details: Boston, [Mass.] ; London : Pearson, c2013. Edition: 4th ed., Global edDescription: 590 p. : col. ill., ports. (chiefly col.) ; 28 cmISBN: 9780273779414 (paperback) :; 0273779419 (paperback) :Subject(s): Brand name products -- ManagementDDC classification: 658.827Item type | Current library | Class number | Status | Date due | Barcode | Item reservations |
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Fischer Hall Library Reference | HD69.B7 K45 2013 (Browse shelf(Opens below)) | Withdrawn Not for loan | B012768 |
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Includes bibliographical references and index.