Strategic brand management :
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 4th ed., Global ed. - Boston, [Mass.] ; London : Pearson, c2013. - 590 p. : col. ill., ports. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780273779414 (paperback) : £56.99 0273779419 (paperback) : £56.99
GBB368458 bnb
Brand name products--Management.
658.827
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 4th ed., Global ed. - Boston, [Mass.] ; London : Pearson, c2013. - 590 p. : col. ill., ports. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780273779414 (paperback) : £56.99 0273779419 (paperback) : £56.99
GBB368458 bnb
Brand name products--Management.
658.827