Notre Dame London: Fischer Hall Library
Image from Google Jackets

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-Publication details: Boston, [Mass.] ; London : Pearson, c2013. Edition: 4th ed., Global edDescription: 590 p. : col. ill., ports. (chiefly col.) ; 28 cmISBN: 9780273779414 (paperback) :; 0273779419 (paperback) :Subject(s): Brand name products -- ManagementDDC classification: 658.827
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Class number Status Date due Barcode Item reservations
Book-Reference Book-Reference Fischer Hall Library
Reference 		HD69.B7 K45 2013 (Browse shelf(Opens below)) Withdrawn Not for loan B012768
Total reservations: 0

Includes bibliographical references and index.