Strategic brand management : (Record no. 13943)

MARC details
000 -LEADER
fixed length control field	00999nam a2200289 a 4500
001 - CONTROL NUMBER
control field	019411988
003 - CONTROL NUMBER IDENTIFIER
control field	UkOxU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190820163918.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	121203s2013 cauac b 001 0 eng\|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBB368458
Source	bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273779414 (paperback) :
Terms of availability	£56.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0273779419 (paperback) :
Terms of availability	£56.99
035 ## - SYSTEM CONTROL NUMBER
System control number	(Uk)016241854
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Language of cataloging	eng
Transcribing agency	StDuBDS
Modifying agency	Uk
--	UkOxU
042 ## - AUTHENTICATION CODE
Authentication code	ukblcatcopy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane,
Dates associated with a name	1956-
245 10 - TITLE STATEMENT
Title	Strategic brand management :
Remainder of title	building, measuring, and managing brand equity /
Statement of responsibility, etc	Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement	4th ed., Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Boston, [Mass.] ;
--	London :
Name of publisher, distributor, etc	Pearson,
Date of publication, distribution, etc	c2013.
300 ## - PHYSICAL DESCRIPTION
Extent	590 p. :
Other physical details	col. ill., ports. (chiefly col.) ;
Dimensions	28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products
General subdivision	Management.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
Withdrawn		Library of Congress Classification			Fischer Hall Library	Fischer Hall Library	Reference	2019-11-19	1	56.39		HD69.B7 K45 2013	B012768	2020-01-14	56.39	2019-11-19	Book-Reference