Strategic brand management : building, measuring, and managing brand equity.
Edition: Fifth edition / Kevin Lane Keller, Vanitha Swaminathan; Global editionDescription: 1 volume ; 28 cmISBN: 9781292314969 (pbk.) :Subject(s): Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 K45 2020| Item type | Current library | Class number | Status | Date due | Barcode | Item reservations |
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Fischer Hall Library Reference | HD69.B7 K45 2020 (Browse shelf(Opens below)) | Withdrawn Not for loan | B012778 | ||
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Previous edition: 2013.
Includes bibliographical references and index.