Strategic brand management : (Record no. 14035)

MARC details
000 -LEADER
fixed length control field	01000nam a22003138i 4500
001 - CONTROL NUMBER
control field	021729360
003 - CONTROL NUMBER IDENTIFIER
control field	UkOxU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200107104400.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190821s2019 nju b 001\|0\|eng\|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBB9E6636
Source	bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number	019520328
Source	Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781292314969 (pbk.) :
Terms of availability	£57.99
035 ## - SYSTEM CONTROL NUMBER
System control number	(Uk)019520328
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Language of cataloging	eng
Description conventions	rda
Transcribing agency	StDuBDS
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD69.B7 K45 2020
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane,
Dates associated with a name	1956-
Relator term	author.
245 10 - TITLE STATEMENT
Title	Strategic brand management :
Remainder of title	building, measuring, and managing brand equity.
250 ## - EDITION STATEMENT
Edition statement	Fifth edition /
Remainder of edition statement	Kevin Lane Keller, Vanitha Swaminathan.
250 ## - EDITION STATEMENT
Edition statement	Global edition.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date	201908
300 ## - PHYSICAL DESCRIPTION
Extent	1 volume ;
Dimensions	28 cm
500 ## - GENERAL NOTE
General note	Previous edition: 2013.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products
General subdivision	Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Swaminathan, Vanitha,
Relator term	author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book-Reference

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Total Checkouts	Coded location qualifier
Withdrawn		Library of Congress Classification			Fischer Hall Library	Fischer Hall Library	Reference	2019-12-20	1	36.71	HD69.B7 K45 2020	B012778	2021-09-29	36.71	2019-12-20	Book-Reference
		Library of Congress Classification			Fischer Hall Library	Fischer Hall Library	Main shelves	2019-12-20	1	36.71	HD69. B7K45 2020	B014182	2024-02-23	36.71	2019-12-20	Book-Circulating