Strategic brand management : building, measuring, and managing brand equity.
Edition: Fifth edition / Kevin Lane Keller, Vanitha Swaminathan; Global editionDescription: 1 volume ; 28 cmISBN: 9781292314969 (pbk.) :Subject(s): Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 K45 2020Item type | Current library | Class number | Status | Date due | Barcode | Item reservations |
---|---|---|---|---|---|---|
Book-Reference | Fischer Hall Library Reference | HD69.B7 K45 2020 (Browse shelf(Opens below)) | Withdrawn Not for loan | B012778 | ||
Book-Circulating | Fischer Hall Library Main shelves | HD69. B7K45 2020 (Browse shelf(Opens below)) | Available | B014182 |
Total reservations: 0
Previous edition: 2013.
Includes bibliographical references and index.