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Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero.

By: Murphy, Patrick E, 1948-Contributor(s): Laczniak, Eugene R | Prothero, AndreaPublication details: Abingdon, Oxon ; New York, NY : Routledge, 2012. Description: xii, 171 p. : ill. ; 26 cmISBN: 9780415783514 (cased) :; 0415783518 (cased) :; 9780415783521 (pbk.) :; 0415783526 (pbk.) :Subject(s): Marketing -- Moral and ethical aspects | Marketing -- Case studiesDDC classification: 174.4 LOC classification: HF5415 | .M8348 2012

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Holdings
Item type	Current library	Class number	Status	Date due	Barcode	Item reservations
Book-Circulating	Fischer Hall Library Main shelves	HF5415. M8348 2012 (Browse shelf(Opens below))	Available		B007479

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Formerly CIP. Uk

Includes bibliographical references (p. [156]-169) and index.