Normal view MARC view ISBD view

Murphy, Patrick E., 1948-

Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero. - Abingdon, Oxon ; New York, NY : Routledge, 2012. - xii, 171 p. : ill. ; 26 cm.

Formerly CIP.

Includes bibliographical references (p. [156]-169) and index.

ISBN: 9780415783514 (cased) : £95.00 0415783518 (cased) : £95.00 9780415783521 (pbk.) : £30.99 0415783526 (pbk.) : £30.99

LCCN: 2011032118

Nat. Bib. No.: GBB1C1156 bnb

Subjects--Topical Terms:
Marketing--Moral and ethical aspects.
Marketing--Case studies.

LC Class. No.: HF5415 / .M8348 2012

Dewey Class. No.: 174.4