Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott.
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006. Edition: 2d edDescription: xvii, 554 p. ; ill. ; 26 cmISBN: 0470091169 (pbk. : alk. paper)Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- ManagementDDC classification: 658.8 LOC classification: HD9980.5 | .K375 2006Online resources: Table of contents only | Publisher descriptionItem type | Current library | Class number | Status | Date due | Barcode | Item reservations |
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Fischer Hall Library Main shelves | HD9980.5 .K375 2006 (Browse shelf(Opens below)) | Available | B007424 |
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Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.