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Kasper, Hans.

Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2d ed. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006. - xvii, 554 p. ; ill. ; 26 cm.

Subtitle on 1999 ed.: An international perspective.

Includes bibliographical references (p. 511-542) and index.

ISBN: 0470091169 (pbk. : alk. paper)

LCCN: 2005034528

Subjects--Topical Terms:
Service industries--Marketing--Management.
Customer services--Marketing--Management.

LC Class. No.: HD9980.5 / .K375 2006

Dewey Class. No.: 658.8