The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.
Edition: First editionDescription: 1 online resourceISBN: 9781118758151 (ebook)Uniform titles: ProQuest ebook central. Subject(s): Consumer behavior | Marketing -- Psychological aspectsAdditional physical formats: Print version:: Human brand : how we relate to people, products, and companies.LOC classification: HF5415.32 | .M36 2014Online resources: Notre Dame Online Access
Contents:
Warmth and competence: The two timeless judgments that drive our behavior toward others -- The loyalty test: Why we expect companies and brands to commit to us first -- The principle of worthy intentions: The simple and reliable way to demonstrate warmth and competence -- The price of progress: How faceless commerce leads to a focus on discounts -- Take us to your leader: What we learn from the people behind the things we buy -- Show your true colors: Why mistakes and crises are a golden loyalty opportunity -- The relationship renaissance: Navigating the road ahead.
| Item type | Current library | Class number | Status | Date due | Barcode | Item reservations |
|---|---|---|---|---|---|---|
Book-Circulating
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Fischer Hall Library Main shelves | HF5415.32. M36 2013 (Browse shelf(Opens below)) | Available | B012724 |
Total reservations: 0
Includes index.
Warmth and competence: The two timeless judgments that drive our behavior toward others -- The loyalty test: Why we expect companies and brands to commit to us first -- The principle of worthy intentions: The simple and reliable way to demonstrate warmth and competence -- The price of progress: How faceless commerce leads to a focus on discounts -- Take us to your leader: What we learn from the people behind the things we buy -- Show your true colors: Why mistakes and crises are a golden loyalty opportunity -- The relationship renaissance: Navigating the road ahead.