MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01959nam a22003611i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
NDU01-003694903 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
InNd |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190903173214.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr n --- a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130705s2013 cau o 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118758151 (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781118611319 (hardback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(MiAaPQ)EBC1388816 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaPaEBR)ebr10762535 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.M36 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malone, Chris, |
| Dates associated with a name |
1969- |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The human brand : |
| Remainder of title |
how we relate to people, products, and companies / |
| Statement of responsibility, etc |
Chris Malone, Susan T. Fiske. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Warmth and competence: The two timeless judgments that drive our behavior toward others -- The loyalty test: Why we expect companies and brands to commit to us first -- The principle of worthy intentions: The simple and reliable way to demonstrate warmth and competence -- The price of progress: How faceless commerce leads to a focus on discounts -- Take us to your leader: What we learn from the people behind the things we buy -- Show your true colors: Why mistakes and crises are a golden loyalty opportunity -- The relationship renaissance: Navigating the road ahead. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fiske, Susan T. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| Relator code |
pltfrm |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
ProQuest ebook central. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Malone, Chris, 1969- |
| Title |
Human brand : how we relate to people, products, and companies. |
| Place, publisher, and date of publication |
San Francisco : Jossey-Bass, 2014 |
| Physical description |
xii, 196 pages |
| International Standard Book Number |
9781118611319 |
| Record control number |
(DLC) 2013025201 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://proxy.library.nd.edu/login?url=http://ebookcentral.proquest.com/lib/ndlib-ebooks/detail.action?docID=1388816">http://proxy.library.nd.edu/login?url=http://ebookcentral.proquest.com/lib/ndlib-ebooks/detail.action?docID=1388816</a> |
| Link text |
Notre Dame Online Access |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
Collection |
| b |
PQAcComLd |
| c |
subscription |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book-Circulating |