Different : escaping the competitive herd / Youngme Moon ; illustrations by Lynn Carruthers.
Publication details: New York : Crown Publishers, ©2010. Edition: 1st edDescription: xviii, 268 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780307460851; 0307460851; 9780307460868; 030746086XSubject(s): Marketing | CompetitionDDC classification: 658.8 LOC classification: HF 5415 | .M58 2010
Contents:
Summary: Argues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors.
Competitive herd (critique) -- No contest (celebration) -- Human touch (reflection).
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| HF5387. R835 2013 Just business : | HF5387. R835 2013 Just business : | HF5415. K625 2013 Marketing : | HF5415. M58 2010 Different : | HF5415. M8348 2012 Ethics in marketing : | HF5415.1255. G86 2008 Harry Potter : the story of a global business phenomenon / | HF5415.1255. J64 2015 Contemporary brand management / |
Includes bibliographical references (pages 233-256) and index.
Argues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors.
Competitive herd (critique) -- No contest (celebration) -- Human touch (reflection).
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