Different :
Moon, Youngme.
Different : escaping the competitive herd / Youngme Moon ; illustrations by Lynn Carruthers. - 1st ed. - New York : Crown Publishers, ©2010. - xviii, 268 pages : illustrations ; 22 cm
Includes bibliographical references (pages 233-256) and index.
Competitive herd (critique) -- No contest (celebration) -- Human touch (reflection).
Argues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors.
9780307460851 0307460851 9780307460868 030746086X
2009032752
GBB087573 bnb
015607132 Uk
Marketing.
Competition.
HF 5415 / .M58 2010
658.8
Different : escaping the competitive herd / Youngme Moon ; illustrations by Lynn Carruthers. - 1st ed. - New York : Crown Publishers, ©2010. - xviii, 268 pages : illustrations ; 22 cm
Includes bibliographical references (pages 233-256) and index.
Competitive herd (critique) -- No contest (celebration) -- Human touch (reflection).
Argues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors.
9780307460851 0307460851 9780307460868 030746086X
2009032752
GBB087573 bnb
015607132 Uk
Marketing.
Competition.
HF 5415 / .M58 2010
658.8