Harry Potter : the story of a global business phenomenon / Susan Gunelius.
Publication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2008. Description: xix, 194 p. : ill. ; 24 cmISBN: 9780230203235 (alk. paper); 023020323X (alk. paper)Subject(s): Branding (Marketing) | Brand name products | Potter, Harry (Fictitious character)DDC classification: 658.8/12 LOC classification: HF5415.1255 | .G86 2008Online resources: Contributor biographical information | Publisher description | Table of contents onlyItem type | Current library | Class number | Status | Date due | Barcode | Item reservations |
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Book-Circulating | Fischer Hall Library Main shelves | HF5415.1255. G86 2008 (Browse shelf(Opens below)) | Available | B007480 |
Total reservations: 0
Includes bibliographical references (p. 164-180) and index.