MARC details
| 000 -LEADER |
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| fixed length control field |
02950aam a22006011i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
018478877 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
Uk |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190910200039.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m || d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
161128s2013 xx a ob 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBB7J0384 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780273780045 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273780042 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9780273779414 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
0273779419 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780132664257 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
0132664259 |
| 037 ## - SOURCE OF ACQUISITION |
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| Stock number |
9780273780045 |
| Source of stock number/acquisition |
Ingram Content Group |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Transcribing agency |
YDX |
| Modifying agency |
N$T |
| -- |
OCLCO |
| -- |
Uk |
| Description conventions |
rda |
| -- |
pn |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
K45 2013 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
082000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
041000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
042000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
085000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic brand management : |
| Remainder of title |
building, measuring, and managing brand equity / |
| Statement of responsibility, etc |
Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4e, Global edition. |
| 264 #1 - |
|---|
| -- |
Harlow, Essex : |
| -- |
Pearson, |
| -- |
[2013]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (590 pages) : |
| Other physical details |
illustrations (some color). |
| 336 ## - |
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| -- |
text |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
rdamedia |
| 338 ## - |
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| -- |
online resource |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Always learning |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 1 OPENING PERSPECTIVES : Brands and brand management. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 2 DEVELOPING A BRAND STRATEGY : Customer-based brand equity and brand positioning ; Brand resonance and the brand value chain. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 3 DESIGNING AND IMPLEMENTING BRAND MARKETING PROGRAMS : Choosing brand elements to build equity ; Designing marketing programs to build brand equity ; Integrating marketing communications to build brand equity ; Leveraging secondary brand associations to build brand equity. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 4 MEASURING AND INTERPRETING BRAND PERFORMANCE : Developing a brand equity measurement and management system ; Measuring sources of brand equity: capturing customer mind-set ; Measuring outcomes of brand equity: capturing market performance. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 5 GROWING AND SUSTAINING BRAND EQUITY : Designing and implementing branding architecture strategies ; Introducing and naming new products and brand extensions ; Managing brands over time ; Managing brands over geographic boundaries and market segments. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 6 CLOSING PERSPECTIVES : Closing observations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00837891 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Industrial Management |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Management |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Management Science |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Organizational Behavior |
| Source of heading or term |
bisacsh |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Always learning. |