Normal view MARC view ISBD view

The new cultures of food : marketing opportunities from ethnic, religious and cultural diversity / edited by Adam Lindgreen and Martin K. Hingley. - Farnham, Surrey, England ; Burlington, VT : Gower Pub. Co., c2009. - xxi, 319 p. : ill. ; 25 cm. - Food and agricultural marketing series .

Includes bibliographical references and index.

The European perspective -- The Latin American perspective -- The Near and Far East Asian perspective.

ISBN: 9780566088131 0566088134

LCCN: 2008942220

Nat. Bib. No.: GBA919649 bnb 014-91529 bnb

Nat. Bib. Agency Control No.: 014915295 Uk

Subjects--Topical Terms:
Ethnic food industry.
Food--Social aspects.
Food--Marketing.
Food preferences.
Minority consumers.
Lebensmittel.
Marketing.

Index Terms--Genre/Form:
Aufsatzsammlung.

LC Class. No.: HD9333. / A2N49 2009

National Agricultural Library Call No.: HD9333.A2 / N49 2009