Notre Dame London: Fischer Hall Library

The rise of mass advertising : law, enchantment, and the cultural boundaries of British modernity /

Rosenberg, Anat,

The rise of mass advertising : law, enchantment, and the cultural boundaries of British modernity / Anat Rosenberg. - First edition. - Oxford Oxford University Press 2022 - 406 p illustrations

Includes bibliographical references and index.

'The Rise of Mass Advertising' is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.



HF5813.G7 / R67 2022