Marketing :
Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th ed., Global ed. - Boston ; London : Pearson, c2013. - ca. 650 p. in various pagings. : col. ill. ; 28 cm.
Formerly CIP. Previous ed.: Boston, Mass.; London: Pearson, 2011.
Includes bibliographical references and index.
9780273767183 (pbk.) : £48.99 0273767186 (pbk.) : £48.99
GBB206448 bnb
Marketing--Textbooks.
658.8
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th ed., Global ed. - Boston ; London : Pearson, c2013. - ca. 650 p. in various pagings. : col. ill. ; 28 cm.
Formerly CIP. Previous ed.: Boston, Mass.; London: Pearson, 2011.
Includes bibliographical references and index.
9780273767183 (pbk.) : £48.99 0273767186 (pbk.) : £48.99
GBB206448 bnb
Marketing--Textbooks.
658.8