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Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 7th ed. - Boston : Pearson, c2013. - xxiii, 568 p. : ill., maps ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780273766711

LCCN: 2011043720

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / .K443 2013

Dewey Class. No.: 658.8/4