000			02950aam a22006011i 4500
001			018478877
003			Uk
005			20190910200039.0
006			m || d |
007			cr |||||||||||
008			161128s2013 xx a ob 001 0 eng d
015			_aGBB7J0384 _2bnb
020			_a9780273780045 _q(electronic bk.)
020			_a0273780042 _q(electronic bk.)
020			_z9780273779414
020			_z0273779419
020			_z9780132664257
020			_z0132664259
037			_a9780273780045 _bIngram Content Group
040			_aYDX _beng _cYDX _dN$T _dOCLCO _dUk _erda _epn
042			_aukblsr
050		4	_aHD69.B7 _bK45 2013
072		7	_aBUS _x082000 _2bisacsh
072		7	_aBUS _x041000 _2bisacsh
072		7	_aBUS _x042000 _2bisacsh
072		7	_aBUS _x085000 _2bisacsh
082	0	4	_a658.8/27 _223
100	1		_aKeller, Kevin Lane, _d1956- _eauthor.
245	1	0	_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller.
250			_a4e, Global edition.
264		1	_aHarlow, Essex : _bPearson, _c[2013].
300			_a1 online resource (590 pages) : _billustrations (some color).
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	1		_aAlways learning
504			_aIncludes bibliographical references and index.
505	2		_aPART 1 OPENING PERSPECTIVES : Brands and brand management.
505	2		_aPART 2 DEVELOPING A BRAND STRATEGY : Customer-based brand equity and brand positioning ; Brand resonance and the brand value chain.
505	2		_aPART 3 DESIGNING AND IMPLEMENTING BRAND MARKETING PROGRAMS : Choosing brand elements to build equity ; Designing marketing programs to build brand equity ; Integrating marketing communications to build brand equity ; Leveraging secondary brand associations to build brand equity.
505	2		_aPART 4 MEASURING AND INTERPRETING BRAND PERFORMANCE : Developing a brand equity measurement and management system ; Measuring sources of brand equity: capturing customer mind-set ; Measuring outcomes of brand equity: capturing market performance.
505	2		_aPART 5 GROWING AND SUSTAINING BRAND EQUITY : Designing and implementing branding architecture strategies ; Introducing and naming new products and brand extensions ; Managing brands over time ; Managing brands over geographic boundaries and market segments.
505	2		_aPART 6 CLOSING PERSPECTIVES : Closing observations.
650		0	_aBrand name products _xManagement.
650		7	_aBrand name products _xManagement. _2fast _0(OCoLC)fst00837891
650		7	_aBUSINESS & ECONOMICS / Industrial Management _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Management _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Management Science _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Organizational Behavior _2bisacsh
655		4	_aElectronic books.
830		0	_aAlways learning.
999			_c13965 _d13957