| 000 | 00999nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 019411988 | ||
| 003 | UkOxU | ||
| 005 | 20190820163918.0 | ||
| 008 | 121203s2013 cauac b 001 0 eng|d | ||
| 015 |
_aGBB368458 _2bnb |
||
| 020 |
_a9780273779414 (paperback) : _c£56.99 |
||
| 020 |
_a0273779419 (paperback) : _c£56.99 |
||
| 035 | _a(Uk)016241854 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _dUkOxU |
||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a658.827 _223 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a4th ed., Global ed. | ||
| 260 |
_aBoston, [Mass.] ; _aLondon : _bPearson, _cc2013. |
||
| 300 |
_a590 p. : _bcol. ill., ports. (chiefly col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 999 |
_c13943 _d13935 |
||