TY  - BOOK
AU  - Gunelius,Susan
TI  - Harry Potter: the story of a global business phenomenon 
SN  - 9780230203235 (alk. paper)
AV  - HF5415.1255 .G86 2008
U1  - 658.8/12 22
PY  - 2008///
CY  - Basingstoke [England], New York
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Potter, Harry (Fictitious character)
N1  - Includes bibliographical references (p. 164-180) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0829/2008016412-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0829/2008016412-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0829/2008016412-t.html
ER  -