TY  - BOOK
AU  - Lodish, Leonard
AU  - Morgan, Howard Lee
AU  - Kallianpur, Amy
TI  - Entrepreneurial marketing:  Lessons from Wharton's pioneering MBA course
SN  - 0471382447
AV  - HD62.5. L63 
PY  - 2001///
PB  - John Wiley and Sons
KW  - New business enterprises--Management
KW  - Marketing--Management
ER  -