TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Swaminathan,Vanitha
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 9781292314969 (pbk.) :
AV  - HD69.B7 K45 2020 
U1  - 658.827 23
KW  - Brand name products
KW  - Management
N1  - Previous edition: 2013; Includes bibliographical references and index
ER  -