TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9780273779414 (paperback) :
U1  - 658.827 23
PY  - 2013///
CY  - Boston, [Mass.], London
PB  - Pearson
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -