TY  - BOOK
AU  - Malone,Chris
AU  - Fiske,Susan T.
ED  - ProQuest (Firm)
TI  - The human brand: how we relate to people, products, and companies 
SN  - 9781118758151 (ebook)
AV  - HF5415.32 .M36 2014
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
N1  - Includes index; Warmth and competence: The two timeless judgments that drive our behavior toward others -- The loyalty test: Why we expect companies and brands to commit to us first -- The principle of worthy intentions: The simple and reliable way to demonstrate warmth and competence -- The price of progress: How faceless commerce leads to a focus on discounts -- Take us to your leader: What we learn from the people behind the things we buy -- Show your true colors: Why mistakes and crises are a golden loyalty opportunity -- The relationship renaissance: Navigating the road ahead
UR  - http://proxy.library.nd.edu/login?url=http://ebookcentral.proquest.com/lib/ndlib-ebooks/detail.action?docID=1388816
ER  -