TY  - BOOK
AU  - Moon,Youngme
TI  - Different: escaping the competitive herd 
SN  - 9780307460851
AV  - HF 5415 .M58 2010
U1  - 658.8 22
PY  - 2010///
CY  - New York
PB  - Crown Publishers
KW  - Marketing
KW  - Competition
N1  - Includes bibliographical references (pages 233-256) and index; Competitive herd (critique) -- No contest (celebration) -- Human touch (reflection)
N2  - Argues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors
ER  -