TY  - BOOK
AU  - Liedtka,Jeanne
AU  - Ogilvie,Tim
TI  - Designing for growth: a design thinking tool kit for managers 
SN  - 9780231158381 (cloth : alk. paper)
AV  - HD53 .L543 2011
U1  - 658.4/063 22
PY  - 2011///
CY  - New York
PB  - Columbia Business School Pub., Columbia University Press
KW  - Creative ability in business
KW  - Organizational change
KW  - Success in business
N1  - Includes bibliographical references; The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization
ER  -